3/28/2023 0 Comments Allrecipes a boy named souschef![]() His How to Eat a Chicken Wing, tied to the Super Bowl and appearing on YouTube’s home page that day, got more than a million hits.) (I’d add a fourth: Tie your videos to an event. As soon as you enter the frame, they are watching you cook, not cooking with you. ![]() When the video is just about the food and the recipe, viewers are cooking WITH you. If they don’t like what you’re cooking, chances are they are not visiting your blog anyway.ģ. People will feel your passion, and be drawn to it. Create videos about things you love, not what you think your viewers will love. Shorter seems rushed, and longer starts to drag.Ģ. This seems to be the sweet spot as far as an online foodie’s attention span. What is the secret of excellent how-to videos?ġ. I mean, when I started I was taping a webcam to a spice rack, so I’ve already come a long way from that! This new partnership should only help me continue to grow, as I’ll have new tools, and more support. I’ve continued to grow and improve my content over time. Allrecipes proposed this partnership because what I was doing was working very well, so to change that formula wouldn’t make a lot of sense. I wouldn’t have agreed to this deal if it meant significantly changing what I do and how I teach. Will you keep doing your blog the way you’ve always done it?Ī. I get to keep creating the content I love, and they get to focus on making sure my site is user friendly and optimized for SEO. That’s why it’s very exciting for me to partner with Allrecipes, because they’re experts at the business side of things. I was so absorbed with creating the videos and writing the posts, I didn’t think of much else. ![]() I’ve never really had any kind of plan for Food Wishes. Was it your goal to create a website that could be acquired?Ī. I think Allrecipes saw this in my videos, and thought it would be a great fit for their audience. These are recipes for practical, everyday cooking, which is what I focus a lot of my content on as well. Allrecipes is all about user generated content, which means home cooks submit recipes to the site. Besides doing the recipe videos, I also did a ton of traveling, covering food shows and blogger festivals, which showed that I had reach above and beyond teaching someone how to make a Hollandaise.Īlso, our brands align really well. Having said that, I think the blog showed that I wasn’t just a one trick pony. The more views you get, the more money you make. If you have a content partnership with them (only a fraction of users do), YouTube shares a percentage of this money with you. Companies pay YouTube money to have their ads run over or next to videos on the site. ![]() I don’t think it was so much the blog as it was the YouTube channel and video library.Ī. Why was Allrecipes interested in your blog?Ī. John won’t reveal the terms of the agreement, but let’s just say he won the lottery. “Food Wishes’ content will brought to Allrecipes’ global audience of 20 million home cooks through Allrecipes sites, mobile apps and, a video-focused website launched inJune 2010,” announced the company in a press release about the acquisition. They entered negotiations, and bought his content. Know who was paying attention? Allrecipes. Now almost 40 million people have uploaded his more than 600 elegant cooking shows with friendly instructions and upbeat jazz notes. To this day, it’s just him, his tripod, and a $35 mic with a men’s sock over it. Then he put his how-to cooking videos on You Tube. ![]() The web is going to video.įour years ago, Mitzewich, a former cooking teacher and chef based in San Francisco, started his food blog, focusing on video. Chef John Mitzewich of Food Wishes figured out where the web was going, way ahead of the rest of us. ![]()
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